Artistes join the Artiste Development Programme for a variety of reasons and at different stages of their musical career. In Hannah’s case, she already had a gospel EP and video out when she came on the programme but felt that she needed a closer examination of her project, as she wasn’t getting the kind of response she had anticipated. It was first decided to have a look at the single and video she had out and came to the conclusion that the single could do with a remix and along with that decided on a new photo and video shoot. Hannah has just finished both and is now at the stage of putting together a marketing, promotion and social media plan, targeted specifically at the markets she has identified for her music and project.
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